Are Facebook and Twitter really more addictive than alcohol and tobacco?

You’ll probably be reading about this soon all over Facebook and Twitter. Social media users are at greater risk of becoming addicted to Facebook and Twitter than cigarettes and alcohol, if a new study from the University of Chicago’s Booth School

of Business is correct.

The one-week study polled

205 people in Germany via Blackberry smartphones 7 times per day to ask if they had experienced a desire to use a social network within the past thirty minutes, and whether they had given in to that desire. They were also

asked to rate the desires from “mild” to “irresistible.” Out of the 10,558 responses, a total of 7,827 “desire episodes” were reported by participants. [Continue reading…]